Demographics |
Age & Gender |
|
18 – 34 years 40%
25 – 34 years 24%
35 – 54 years 34%
Male 60%
Female 40% |
Household Income |
| $100k - $150k 51% |
Game Attendance |
|
The average fan attends 11-12 games per season
23% attend 20 games per season
29% attend 1-2 games per season |
Location |
|
Prairies 65%
British Columbia 14%
Ontario 10%
Other 11%
* Source: Simmons Market Research – PMB 2008 One Year Readership Population Study |
5.5 Million Page Views Monthly
Average Monthly Unique Visitors 921,395(1)
#1 in NHL League for Visits per Unique Visitors (1)
10 Page Views / Unique Visitor (1)
#3 in NHL League for Avg. Time Spent / Unique Visitor – 9.2 minutes (1)
Online Loyalty
- 61% of EdmontonOilers.com Visitors
Return the Same Day (1)
- 68% of visitors trust the brands and advertisements on the Oilers website(1)
Additional Demo
- 65% subscribe to digital/satellite cable
- 80% of Sports Fans in the Edmonton market favor the NHL over any other professional sporting league
Affluent Users
1 – Omniture SiteCatalyst, October 2010 – Traffic and Engagement
2 – Banister Research – Edmonton Oilers Attendee Survey
NHL Fans greatly over index in online purchases in all categories, vs. all Canadians **
**Source: PMB 2008
Demographics |
Age & Gender |
|
18 – 34 years 40%
25 – 34 years 24%
35 – 54 years 34%
Male 60%
Female 40% |
Household Income |
| $100k - $150k 51% |
Game Attendance |
|
The average fan attends 11-12 games per season
23% attend 20 games per season
29% attend 1-2 games per season |
Location |
|
Prairies 65%
British Columbia 14%
Ontario 10%
Other 11%
* Source: Simmons Market Research – PMB 2008 One Year Readership Population Study |
5.5 Million Page Views Monthly
Average Monthly Unique Visitors 921,395(1)
#1 in NHL League for Visits per Unique Visitors (1)
10 Page Views / Unique Visitor (1)
#3 in NHL League for Avg. Time Spent / Unique Visitor – 9.2 minutes (1)
Online Loyalty
- 61% of EdmontonOilers.com Visitors
Return the Same Day (1)
- 68% of visitors trust the brands and advertisements on the Oilers website(1)
Additional Demo
- 65% subscribe to digital/satellite cable
- 80% of Sports Fans in the Edmonton market favor the NHL over any other professional sporting league
Affluent Users
1 – Omniture SiteCatalyst, October 2010 – Traffic and Engagement
2 – Banister Research – Edmonton Oilers Attendee Survey
NHL Fans greatly over index in online purchases in all categories, vs. all Canadians **
**Source: PMB 2008