Sportsnet West and Sportsnet Oilers

Advertise on action-packed Edmonton Oilers Hockey, through television advertising and on-air features created uniquely for your brand, on the NHL’s largest regional coverage average through the Oilers proud media partner Rogers Family of Networks.

Oilers Hockey = Top Ratings

• Oilers hockey on Sportsnet West indexed at 105% vs projection for the 2010-2011 season with average viewership of 182,300
• Oilers hockey on Sportsnet Oilers indexed at 165% vs projection for the 2010-2011 season with average viewership of 116,800
• Edmonton Oilers Hockey is a top rated program in the Edmonton market among males 18
• 60 Oilers hockey games will be broadcast in the 2011 – 2012 season, Sportsnet West and Sportsnet Oilers coverage encompasses all of Alberta, Saskatchewan, Manitoba and the Territories

Growth

Sportsnet West: Double-Digit growth when comparing Season-to-date vs. Year ago*:

• Total Audience grew by 9% (182,300 in 2010-11 vs. 176,800 in 2009-10)
• Adults 25-54 grew by 11.8% (98,900 in 2010-11 vs. 88,500 in 2009-10)
• Men 25-54 grew by 5% (59,300 in 2010-11 vs. 56,500 in 2009-10) 

Sportsnet Oilers 2010-2011*:

• Total Audience - 116,800
• Adults 25-54 - 64,500
• Men 25-54 - 41,200

Source: BBM Canada, PPM Data, Total Canada *STD

Consistently rated a Top Ten program in the Edmonton market:

• #1 with Men 18+ (ahead of HNIC Game 2, Newshour, Big Bang Theory, House)
• #1 with Men 18-49 (ahead of HNIC Game 2, CSI, Survivor, House, Amazing Race)
• #1 with Men 25-54 (ahead of House, Big Bang Theory, Grey's Anatomy, HNIC Game 2)
• #2 with Adults 25-54 (ahead of Big Bang Theory, HNIC Game 2, Survivor, House )

Source: BBM Canada. Fall 2010 Diary Data

Sportsnet West and Sportsnet Oilers

Advertise on action-packed Edmonton Oilers Hockey, through television advertising and on-air features created uniquely for your brand, on the NHL’s largest regional coverage average through the Oilers proud media partner Rogers Family of Networks.

Oilers Hockey = Top Ratings

• Oilers hockey on Sportsnet West indexed at 105% vs projection for the 2010-2011 season with average viewership of 182,300
• Oilers hockey on Sportsnet Oilers indexed at 165% vs projection for the 2010-2011 season with average viewership of 116,800
• Edmonton Oilers Hockey is a top rated program in the Edmonton market among males 18
• 60 Oilers hockey games will be broadcast in the 2011 – 2012 season, Sportsnet West and Sportsnet Oilers coverage encompasses all of Alberta, Saskatchewan, Manitoba and the Territories

Growth

Sportsnet West: Double-Digit growth when comparing Season-to-date vs. Year ago*:

• Total Audience grew by 9% (182,300 in 2010-11 vs. 176,800 in 2009-10)
• Adults 25-54 grew by 11.8% (98,900 in 2010-11 vs. 88,500 in 2009-10)
• Men 25-54 grew by 5% (59,300 in 2010-11 vs. 56,500 in 2009-10) 

Sportsnet Oilers 2010-2011*:

• Total Audience - 116,800
• Adults 25-54 - 64,500
• Men 25-54 - 41,200

Source: BBM Canada, PPM Data, Total Canada *STD

Consistently rated a Top Ten program in the Edmonton market:

• #1 with Men 18+ (ahead of HNIC Game 2, Newshour, Big Bang Theory, House)
• #1 with Men 18-49 (ahead of HNIC Game 2, CSI, Survivor, House, Amazing Race)
• #1 with Men 25-54 (ahead of House, Big Bang Theory, Grey's Anatomy, HNIC Game 2)
• #2 with Adults 25-54 (ahead of Big Bang Theory, HNIC Game 2, Survivor, House )

Source: BBM Canada. Fall 2010 Diary Data

Custom On-Air Features

Extend your exposure during Edmonton Oilers hockey games through unique and customized on-air features that tie your brand directly to NHL Hockey.

Oilers features include:

• Boston Pizza “Starting Line-ups”
• Enmax “Out of Town Scoreboard””
• ATB Financial “Period Highlights”
• Tim Hortons “Starting Goalies”
• Remax “Outstanding Agents Outstanding Results”

Virtual Signage

Utilize this new and unique signage to maximize brand exposure during play. Your company logo/message is superimposed onto the glass behind the goal. Virtual signage size is approximately equal to the size of 1 ½ rinkboard signs.

A total of 4 spots in each period – each spot will be virtually displayed on one end of the ice for half of the period (10 minutes of play).

Custom On-Air Features

Extend your exposure during Edmonton Oilers hockey games through unique and customized on-air features that tie your brand directly to NHL Hockey.

Oilers features include:

• Boston Pizza “Starting Line-ups”
• Enmax “Out of Town Scoreboard””
• ATB Financial “Period Highlights”
• Tim Hortons “Starting Goalies”
• Remax “Outstanding Agents Outstanding Results”

Virtual Signage

Utilize this new and unique signage to maximize brand exposure during play. Your company logo/message is superimposed onto the glass behind the goal. Virtual signage size is approximately equal to the size of 1 ½ rinkboard signs.

A total of 4 spots in each period – each spot will be virtually displayed on one end of the ice for half of the period (10 minutes of play).